Marketing to the baby boomers

Saw this in my weekly e-mail from the Journalist Exchange on Aging:

IF YOU BLINKED MONDAY DURING THE “NBC Nightly News” you might have missed seeing MARY FURLONG, author of the new book “Turning Silver Into Gold: How to Profit in the New Boomer Marketplace” (New York City: Financial Times/Prentice Hall). Furlong’s five seconds of network news fame — hey, where’s her other 10 seconds, BRIAN WILLIAMS? — came during a segment on how the marketplace is adjusting to the aging of boomers. The segment, two minutes and change, is posted online at To see the video, Click on “Growing Older” in the box on the right side of the screen. It runs a brisk two minutes and change.

The exchange is a group of journalists and others involved in the age beat. You can find recent issues of the newsletter and contact information here.