Marketing to the baby boomers

Saw this in my weekly e-mail from the Journalist Exchange on Aging:

IF YOU BLINKED MONDAY DURING THE “NBC Nightly News” you might have missed seeing MARY FURLONG, author of the new book “Turning Silver Into Gold: How to Profit in the New Boomer Marketplace” (New York City: Financial Times/Prentice Hall). Furlong’s five seconds of network news fame — hey, where’s her other 10 seconds, BRIAN WILLIAMS? — came during a segment on how the marketplace is adjusting to the aging of boomers. The segment, two minutes and change, is posted online at www.msnbc.msn.com/id/18664322/. To see the video, Click on “Growing Older” in the box on the right side of the screen. It runs a brisk two minutes and change.

The exchange is a group of journalists and others involved in the age beat. You can find recent issues of the newsletter and contact information here.